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Phuket Launches New Tourism Drive News Feed

Phuket Launches New Tourism Drive

Key figures from Phuket’s tourism industry have launched a new initiative to revitalise interest in “The Gem of the Andaman” with the aim of boosting arrivals from Europe and the Middle East.

According to a recent report in The Phuket News, the campaign was kick started in late September when the Tourism Authority of Thailand (TAT) opened a new office in Prague to maximise the full potential of the market in the Czech Republic and nearby countries.

The opening was officiated by Yuthasak Supasorn, governor of the TAT, whio said: “we are targeting long-staying, high-spending visitors – especially from new markets. This is what makes the Prague office so important to our strategy.”

The Prague office is also responsible for promoting Phuket’s tourism industry in Poland, Hungary, Slovakia, Romania, Bulgaria and the Ukraine. In 2016, TAT is projecting 379,000 visitors from the region overall with the key target demographic being first-time visitors to Thailand.

Less than one week after the Prague office opened, key figures from Phuket’s tourism industry put on a tourism trade roadshow in France attended by senior members of the Phuket Tourism Association (PTA), alongside the Phuket Provincial Administration. Hotel operators, tour companies, airlines, spa operators and Muay Thai boxing camp organisers also attended the roadshow, which was held in Nice, Lyon and Paris

“September is the best time to do a roadshow because it is approaching winter [in France], when the French start travelling abroad again,” said Sathirapong Na Takuatoong, the PTA president. “Our records show that over the past year or so around 300,000 tourists came to Thailand from Paris, with 80,000 coming from Lyon and another 60,000 from Nice,” he added.

It’s not just Phuket’s marvellous tropical climate and stunning beach scenery that keeps visitors flocking to the island. It is also one of Thailand’s culinary hotspots, and thanks to its many miles of coastline it is also one of the best places in the Kingdom to enjoy fresh seafood. The island boasts a rich cultural heritage, and is home to a selection of intriguing museums and sites of historical interest.

“The number of French tourists visiting Phuket is increasing every year. This year we expect to see the number rise to 700,000 people, about an 8 percent increase from last year,” added Sathirapong. “French tourists who come to Thailand these days are younger, and they love to go the beach, especially in Phuket.”

The Phuket Roadshow joined ITB Asia in Singapore on October 19th – 21st and will also join ITB Berlin from 9th – 12th March next year.

 

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